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In particular, the slogan "100% Colombian" quickly became a shortcut to distinguish pure Colombian coffee as a higher quality than blended products. "Juan Valdez must pick 2,000 coffee beans, yet he still takes every one of those 2,000 beans by hand," says the narrator over the top of a commercial from 1972.
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Today, the Juan Valdez® Cafe brand is proudly executing that mission and can be found in hundreds of coffee shops and retailers in 32 countries. Our stores give you the opportunity to experience the unique flavors and aromas of 100% Colombian coffee, including an appealing portfolio of single origin coffees. The Juan Valdez® Cafe brand.
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Contrary to popular belief, Juan Valdez is a fictional character, conceived by the FNC to humanize and exemplify traditional Colombian coffee cultivation processes. But before Juan Valdez.
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The brand is now known around the globe and for part of a series about coffee the BBC spoke to the current farmer performing the role. Carlos Castaneda is the current face of Juan Valdez, after.
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The Juan Valdez brand is the only coffee brand internationally recognized that belongs to coffee growers. In 2002, the Colombian Coffee Growers Federation, a nonprofit organization that represents 540,000 coffee growing families tasked the Juan Valdez® brand with the mission of opening different businesses around the world to generate value.
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The image of Juan Valdez transformed Colombian coffee on the global market when it was created by the country's national federation of coffee growers (the FNC) in the 1950s. Using an actor to play Juan and a real-life donkey as his loyal sidekick, the federation ploughed millions of dollars into branding and TV commercials aimed at a US audience.
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The first Juan Valdez TV commercial in 1960 focused on coffee agronomics. For 20 years most Juan Valdez television commercial sought to educate coffee drinkers about ideal coffee growing and harvesting conditions. In 1960, most consumers didn't know coffee came from fruit grown on trees.
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Start with one teaspoon (approximately 5 grams) of Juan Valdez Instant Coffee per 8 ounces (about 240 milliliters) of water. Boil water and let it cool for about 30 seconds to reach the near-boiling point (around 200°F or 93°C). Pour the hot water over the coffee granules in a cup, stirring thoroughly for about 30 seconds to ensure the.
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Juan Valdez: Premium Colombian Coffee & Rich Heritage Discover the authentic taste of Colombia with our Juan Valdez Premium Colombian Coffee Collection, inspired by the renowned multinational coffeehouse chain, Juan Valdez Café.
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Sobre Juan Valdez. Nuestra marca; Nuestro propósito; Cultura corporativa; Sostenibilidad. Estrategia y Certificaciones; Plataforma de Valor Compartido. Proveeduría Sostenible; Plan Amigo Caficultor; Mitigación al Cambio Climático y Economía Circular. Mitigacion del cambio climatico;
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Juan Valdez Café is a multinational coffeehouse chain based in Colombia that specializes in coffee retail. Its purpose is to become a member of the worldwide coffee restaurant business, and promote Colombian coffee.
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Juan Valdez®, Colombia's No. 1 premium coffee producer, carefully selects its coffee beans from the finest beans to provide the ultimate experience. Chosen for their size and unique qualities, the 100% Arabica coffee beans reflect the diversity of the Colombian Andes mountains. Sort by Sold Out Juan Valdez® Cumbre Ground Special Edition 250g
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Juan Valdez® Café, is the No.1 brand of Premium Colombian coffee. Since 2002, it represents the deepest identity of Colombian coffee growers in the world. Juan Valdez® coffee is recognized for its excellent quality and variety, it is the coffee that bears the signature of the most representative living icon of Colombia, Juan Valdez®.
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